HONG KONG – CHINA
MUSIC AS A BRIDGE BETWEEN ITALY, CHINA AND THE WORLD
2027
The Bridge of Music
between Italy and Asia
An international initiative that brings together art, diplomacy and development to promote the excellence of the ‘Sistema Italia’, the Liguria Region and the City of Sanremo in the Asian market.
Cultural Bridge – The Italian Classical Music Experience (Hong Kong – China) is a dynamic, Italian-led platform where classical music becomes a powerful tool for geopolitical and cultural connection. The event brings together styles and traditions from Europe and Asia, positioning Sanremo and Liguria as global cultural facilitators capable of generating new artistic opportunities, strategic relationships and economic cooperation.
The initiative was launched with an international and replicable vision: Hong Kong will be the first stop in a programme set to expand subsequently to other major cities in China, such as Beijing, Shanghai and Shenzhen, thereby consolidating a stable cultural bridge between Europe and Asia over time.
Our targets
Cultural
To promote Italian music on high-profile international stages and to establish Sanremo as a city that symbolises music worldwide.
Economic & Tourism
To promote Liguria as a premium destination, attract high-end tourists and support the export of local products to Asian markets.
Institutional
To strengthen relations and partnerships between public bodies, cultural institutions and businesses in order to foster international cooperation.
The focus areas
of the project
Sanremo, the symbolic capital of Italian music, is drawing on its heritage to forge a lasting bond between Europe and Asia through three strategic pillars.
Cultural bridge
It promotes an ongoing dialogue between international artists and diverse musical traditions, highlighting music as a universal language capable of bringing people together.
Tourist bridge
It showcases the Ligurian region through art, positioning Sanremo and Liguria as premier destinations for culture and quality of life, and establishing direct links with Asian tour operators.
A bridge between the economy and relationships
It creates a unique setting for international networking, where institutions, Italian businesses and Asian partners can come together to generate new opportunities for business and cooperation.
In the global imagination, Sanremo is the undisputed benchmark for Italian music. Thanks to this international reputation and its history, the city naturally assumes the role of facilitator, transforming its symbolic heritage into a driving force for cultural and economic development.
Hong Kong City Hall
The Festival will take place in the heart of Hong Kong’s musical and institutional life, within one of Asia’s most iconic cultural complexes.
A stage of global significance
Strategically situated and overlooking the picturesque Victoria Harbour, Hong Kong City Hall has been hosting symphonic performances and international events for decades, establishing itself as a symbol of excellence and global openness.
World Standards
Its concert halls are designed to meet world-class acoustic standards, making them ideal for enhancing the experience of Italian classical music.
Institutional Prestige
Choosing this strategic location lends the project immediate credibility and makes a very strong impression on the public and our Asian partners.
Artistic Program
Cultural Bridge’s excellence is guaranteed by an artistic directorate of international standing and high-calibre organisational management.
M° Diego Campagna
Creator and Artistic Director
Artistic direction is in the hands of M° Diego Campagna, an internationally renowned guitarist and ambassador for Italian musical culture around the world. He has always been committed to promoting tradition and fostering an ongoing dialogue with new global artistic sensibilities.
Two concerts,
great international performers
The Cultural Bridge program in Hong Kong in 2027 consists of two concerts bringing together internationally renowned artists, leading figures in Italian music, and rising stars from the Asian music scene.
Opening Gala
Italian Virtuosi
Featuring Massimo Quarta on violin and Diego Campagna on guitar. The opening act will be the String Quartet of the New Hong Kong Philharmonic, with a special appearance by Ding Wuhong.
Closing Gala
The Spirit of Italy
Featuring pianist Alberto Ferro, cellist Miriam Prandi, and the New Hong Kong Philharmonic. Opening act: Xuanxuan Sun on guitar.
Direction and Production
E20Sanremo
Production
Production and overall organisation are handled by E20Sanremo Srl, a leading company specialising in the planning and management of high-profile cultural events. Its role ensures the highest standards of quality and reliability, as well as seamless coordination between all the institutional and private stakeholders involved.